Projects
Real systems built for real businesses. These are client projects where I was responsible for the full GHL build, automation architecture, and ongoing operations support.
Project 1 — Complete GHL Backend & Lead Automation
SageFlow Systems, Inc.
Canada
Client type: Canadian marketing agency · Remote engagement
Scope: Built the entire GoHighLevel backend from the ground up for a Canadian client - CRM pipeline architecture, multi-step SMS and email nurture sequences, custom API webhook integrations for seamless data routing, lead capture and automated follow-up, and daily operations management to ensure zero-downtime performance.
Key outcomes:
· Reduced manual sales tasks
· Improved lead response time
· Scalable system handling full Canadian market operations
Project 2 — Client Intake Automation & Onboarding Pipeline
Ballego Accounting and Tax Services, Inc.
Canada
Client type: Accounting and tax services firm · Remote engagement
Scope: Designed and deployed the full GHL system for client acquisition and account management - automated client intake portal, document collection pipeline, appointment scheduling with calendar integration, and webhook-based data routing between the marketing funnel and backend accounting operations. Eliminated all repetitive administrative tasks for the firm's staff.
Key outcomes:
· Zero manual onboarding steps
· Clean data separation between marketing and accounting
· Appointment scheduling fully automated
Project 3 — VA Operations Automation & Client Systems
Propulse VA | Philippines
Client type: Virtual assistant company, Internal role.
Scope: At Propulse VA, I functioned as both a virtual assistant and the internal systems engineer responsible for how the entire VA operation ran day-to-day.
I designed automated task routing sequences so incoming client requests were assigned, tracked, and closed without relying on manual Slack coordination. Built the client onboarding system - a sequence that took new clients from signed contract to fully operational VA assignment in under 24 hours, with zero manual steps. Configured CRM tools and API integrations to reduce software costs while improving the speed and clarity of communication between VAs and the clients they served. I also maintained and continuously optimized the workflow logic - identifying broken automations, patching errors, and refining sequences based on real operational feedback.
Key outcomes:
· Reduced client onboarding time to under 24 hours
· Eliminated manual task assignment for the internal VA team
· Cut operational software costs through API integrations and GHL-native tool replacements
· Maintained near-zero automation downtime through proactive monitoring
Project 4 — CRM Architecture, Lead Pipeline Structuring, and Automation Performance Management
Apehx.com | Philippines
Client type: Digital marketing Agency, Internal role.
Scope: At Apehx, I was responsible for the full structure and health of the company's CRM - not just setting it up, but owning its ongoing accuracy and performance.
I built internal CRM pipelines and automated lead management systems from the ground up - structuring how incoming inquiries were captured, tagged, nurtured, and tracked through the sales cycle. Handled advanced backend data work: tag management strategy, custom field architecture, and data mapping to ensure the company database stayed clean, segmented, and actionable at all times. Beyond the initial build, I owned automation performance monitoring - running regular audits on active workflows, identifying bottlenecks or failures, performing technical troubleshooting, and continuously optimizing sequences to improve conversion rates and operational efficiency.
This role required the same mindset as financial auditing - meticulous attention to data integrity, process documentation, and zero tolerance for errors that could cause leads to fall through the cracks.
Key outcomes:
· CRM database maintained at 100% data integrity across all active lead records
· Automation uptime maintained through proactive monitoring and rapid troubleshooting
· Lead tracking visibility improved - management could see the full pipeline status in real time
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KENT ORVEN JULIAN
GHL AI Specialist & Virtual Assistant
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